Case Study

Astral CCTV
From Outdated Presence to Professional Security Authority

Complete digital transformation for Wakefield's premier CCTV specialists. We created a professional website that showcases their 30+ years of expertise with UNV cameras and AJAX alarm systems.

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How Astral CCTV Became Wakefield's Premier Security Authority

Astral CCTV faced a classic credibility gap - their real-world reputation as experienced, trusted security professionals wasn't reflected in their digital presence. With 30+ years of expertise in UNV cameras and AJAX alarm systems, they needed a website that matched their professional reputation and established them as Wakefield's premier CCTV specialists.

The Challenge

Outdated, non-responsive design that alienated mobile users
Poor user experience with confusing navigation and slow loading times
No showcase of UNV camera technology expertise or AJAX alarm systems
Inconsistent branding that didn't reflect their 30+ years of experience
Limited local market positioning against national competitors

"Our website was actively undermining our 30+ years of expertise and local reputation."

How We Solved It

We created a complete digital transformation that established Astral CCTV as Wakefield's trusted security authority.

Custom brand identity with professional navy and gold color scheme and shield emblem logo
Comprehensive technical content showcasing UNV Wise-ISP technology expertise
AJAX alarm system integration guides and detailed specifications
Mobile-first responsive design optimized for all devices
Yorkshire-specific security considerations and local market positioning

The Transformation

Before

After

Before: basic, outdated website with poor mobile experience. After: professional design reflecting technical expertise and 30+ years experience.

Professional branding Technical authority Mobile-first design

Results

Professional brand presence matching their real-world reputation
Technical authority established through comprehensive UNV content
Local market leadership as Wakefield's premier CCTV specialists
Mobile-first excellence with responsive design across all devices
SEO foundation for local search dominance

What Changed For Customers

Clear technical information about UNV cameras and AJAX systems
Professional presentation building trust and credibility
Easy navigation and mobile-friendly experience
Transparent installation process and service descriptions

How We Worked With The Team

Deep dive into 30+ years of installation experience
Understanding of local security challenges and customer needs
Technical expertise assessment in UNV and AJAX systems
Brand voice definition: friendly, local, honest, technically expert

Client Feedback

Pending final feedback from Astral CCTV team

Notes on Implementation

Stack: HTML5 + Tailwind CSS, Alpine.js, custom navy/gold design system
Brand identity: Custom logo design with shield emblem and eye/camera aperture
Typography: Orbitron for display, Inter for body text, Rajdhani for UI elements
Performance: WebP images, lazy loading, optimized assets for mobile

What You Can Expect

Professional design that reflects your business quality and experience
Technical content that establishes your expertise and authority
Mobile-first approach optimized for local customer behavior
Brand identity that differentiates you from competitors

Technical Excellence & Quality Checks

WCAG AA contrast verified for professional navy and gold color scheme
Keyboard focus order and visible focus states across all interactive elements
Descriptive alt text on all images and technical diagrams
Mobile performance: optimized assets, responsive images, minimal JavaScript
SEO foundation: structured data, meta tags, local business markup

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Astral CCTV From Outdated Presence to Professional Security Authority