Skip to main content

Find Your Perfect
Website Style

Not sure what type of website design is right for your business? This comprehensive guide will help you understand different layouts, themes, and design approaches to make an informed decision.

Explore Layouts How to Choose

Quick Navigation

Jump to the section that interests you most, or explore them all to get a complete understanding of website design options.

Layout Types

One-column, two-column, card-based, grid, and more layout options

Design Themes

Minimalist, dark mode, flat design, material design, and modern trends

How to Choose

Factors to consider when selecting your website design approach

Website Layout Types

Different layout structures serve different purposes. Understanding these options helps you choose the right foundation for your website.

One-Column Layout

Simple, linear content flow that's perfect for storytelling and mobile-first design.

Excellent for mobile devices
Great for long-form content
Minimalist and clean

Best for: Blogs, articles, portfolios, minimalist sites

Single Column Layout

Two-Column Layout

Balanced content distribution with main content and sidebar for additional information.

Efficient use of space
Good for comparisons
Traditional blog structure

Best for: Blogs, news sites, e-commerce, service comparisons

Two Column Layout

Card-Based Layout

Organized content in distinct, self-contained containers perfect for browsing and discovery.

Great for browsing
Highly responsive
Visual organization

Best for: Portfolios, galleries, product catalogs, dashboards

Card Grid Layout

Hero Section Layout

Large, prominent area at the top designed to capture immediate attention and convey your core message.

Strong first impression
Clear call-to-action
Visual storytelling

Best for: Landing pages, business websites, portfolios, marketing campaigns

HERO SECTION
Hero Section Layout

Design Themes & Styles

The visual style of your website sets the tone for your brand and influences how visitors perceive your business.

Minimalist Design

Clean, simple aesthetics focusing on essential elements with plenty of whitespace.

Clean typography
Generous whitespace
Limited colour palette

Perfect for: Professional services, portfolios, content-focused sites

Dark Mode

Modern, sleek appearance with dark backgrounds and light text for reduced eye strain.

Reduced eye strain
Modern aesthetic
Battery saving (OLED)

Perfect for: Tech companies, creative agencies, modern brands

Flat Design

Two-dimensional appearance with bold colours, clean lines, and no 3D effects.

Bold, vibrant colours
Clean geometric shapes
Fast loading

Perfect for: Startups, mobile apps, modern businesses

Material Design

Google's design system with tactile surfaces, shadows, and smooth animations.

Tactile feel
Smooth animations
Clear hierarchy

Perfect for: Web applications, mobile-first sites, Google ecosystem

How to Choose Your Website Design

Making the right design choice means understanding your audience, your content, your business goals, and just as importantly, what feels right for you or your brand. Here's a framework to help you decide, but remember: personal preference and what resonates with you matter too.

Why These Design Choices?

As you navigate through the Blue Penguin Digital website, you'll notice a consistent look and feel. The layout, styling, and theming you experience aren't random, they're the result of intentional choices that reflect both my personal preferences and our brand identity. Here's why things look the way they do:

  • Card-Based Layout: I chose a card-based layout because, as a millennial, I love the clarity and organisation it brings, plus, it just feels modern and easy to scan.
  • 😀 Icons & Emojis: Icons and emojis are a big part of how I communicate. They make the site feel friendlier and more engaging to me (and hopefully to you too!).
  • Dark Blue Theme: The deep blue background is a nod to both my favourite colour and our brand name, Blue Penguin Digital.
  • 🟧 Orange Accent: The orange accent comes straight from the penguin's beak! It's a fun, brand-driven pop of colour that ties everything together.
  • 💬 Conversational Language: I write like I'm having a chat with a friend. No corporate jargon, no formal business speak - just clear, friendly language that makes you feel welcome. We use UK English spelling and keep things simple and approachable.

Decision Framework

Audience

  • Who are your target users?
  • What devices do they use?
  • What's their technical comfort level?
  • What are their expectations?

Content

  • How much content do you have?
  • What type of content (text, images, video)?
  • How often do you update?
  • What's your content strategy?

Business Goals

  • What is the main purpose of your website?
  • What actions do you want users to take?
  • How will you measure success?

Brand Personality

  • What emotions should your site evoke?
  • What colours, fonts, and imagery represent your brand?
  • Is your tone formal, friendly, playful, etc.?
Tip: Start with your business goal, then align your content and design to support that goal. A clear brand personality helps your site stand out.

Quick Decision Guide

For Small Businesses

Choose a one-column layout with a hero section and minimalist design. Focus on clear messaging and easy navigation.

For Web Applications

Opt for a card-based layout with two-column structure for dashboard elements. Use material design for intuitive user interfaces and smooth interactions.

For Creative Agencies

Consider asymmetrical layouts with dark mode or material design. Focus on visual impact and brand personality.

For Content-Heavy Sites

Use a two or three-column layout with minimalist design. Prioritize readability and content organization.

Ready to Build Your Perfect Website?

Let's discuss your vision and create a website that perfectly matches your brand and goals.

Start Your Project View Our Work

Frequently Asked Questions

Got questions about website design? We've got answers. Here are some common questions about choosing the right design for your business.