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Technical SEO for Hand-Coded Websites

By Rob Hawlor · Founder, Blue Penguin Digital · 21 Mar 2026

Technical SEO for hand-coded websites

This is implementation work, not a generic PDF audit. We scope the technical fixes, ship them in code, and validate them in Search Console.

What is included

  • Schema planning and deployment
  • Metadata and canonical policy alignment
  • Crawl/index controls and sitemap hygiene
  • Internal linking and anchor strategy

What implementation looks like in practice

  1. We check what is actually broken, not what looks nice in a slide deck
  2. We agree priorities with clear pass or fail checks
  3. We fix it in code: schema, canonicals, metadata, crawl rules, and links
  4. We recheck in Search Console and crawls so you can see clean output
  5. We hand over plain-English notes so your team knows exactly what changed

Entity and GEO readiness

We align LocalBusiness, sameAs references, and local service mapping so your business entity is consistent across the stack.

We also structure FAQ and key sections for better extraction in AI-driven search surfaces.

Proof from our own remediation work

On our own blog rollout, we fixed template drift so every final post now gets consistent social metadata and schema coverage.

We also tightened encoding checks in the pipeline so dodgy UTF-8 output is blocked before it reaches live pages.

That is our normal approach for client work too. Find the root cause, fix the code, prove the result.

Some fixes are quick. Others mean chasing odd edge cases for half a day with cold tea on the desk and 20 tabs open. That is normal technical SEO work, and it is exactly why implementation detail matters.

Who this suits

Best fit for businesses with custom sites or those moving away from plugin-heavy builds who need technical SEO shipped properly.

Primary service: SEO Services · Pillar post: Why Hand-Coded

Ready to get technical SEO right?

We will scope, implement, and verify the work in plain English.

Get a straight answer today