Blue Penguin Digital Blue Penguin Digital

Transparent pricing. No hidden costs. No lock-in.

Every project is scoped individually — below are realistic starting points backed by UK market data. Custom code from scratch. No templates, no page builders, no WordPress.

🌐 I need a website

Pages people browse — services, work, contact. Built to be found and convert visitors.

⚙️ I need a web app

Something people use — logins, dashboards, booking. Behind a login wall, not a marketing page.

Not sure which you need? A website is what people browse — your shop window. A web app is what people use — logins, dashboards, tools behind a login wall. See what we build →

Websites

Custom-coded. No page builders. No bloated themes.

Starter
From £500

Landing page or small site. 1–4 pages, clean and fast.

  • Custom design from scratch
  • Mobile responsive, contact form
  • On-page SEO foundations
  • Lighthouse 95+ performance
Business
From £1,800

Full website. 5–10 pages. Most businesses land here.

  • Custom design from scratch
  • Blog, case studies, dynamic content
  • Full on-page SEO
  • 11ty static site + CMS if needed
Custom
From £3,500

Large sites, integrations, complex content architecture.

  • API integrations and automation
  • Large sites (15+ pages)
  • Multi-language, advanced routing
  • Custom tooling and workflows

Web applications

Bespoke Laravel applications. Custom portals, booking engines, internal tools.

Small applications
From £5,000

Focused tools. One job, done well.

  • Single-purpose dashboard
  • Booking or form-based tool
  • Simple client portal with login
Everything else
Custom quote

Multi-role systems, API integrations, enterprise platforms.

  • Business applications with analytics
  • API integrations — Xero, Stripe, CRMs
  • Enterprise-scale platforms

Beyond the build

Everything that makes a website work — copywriting, brand identity, photography — scoped and priced separately, or bundled into your project. On-page foundations (schema, semantic HTML, Core Web Vitals, meta tags, clean URLs) are standard in every build — not an upgrade, not a bolt-on.

📝

Copywriting

Words that sell. From full site copy to individual pages — written in your voice, not a template.

🎨

Brand identity

Logo, colour, typography, tone of voice. Full brand book if you're starting from scratch.

📸

Photography

We don't shoot — but we'll work with your photographer or recommend one.

Managed hosting

UK-based, fast, secure. Managed through our hosting partner, Unity Tech.

£15/month

Optional — you can host wherever you like. The code is yours.

After launch — no retainer required

When your business grows and you need new features, book our time. Pay for what you use.

Half-day block
£150

4 hours. Small updates, tweaks, new section.

Full-day block
£300

8 hours. New features, content expansions, API work.

We schedule around our availability. No SLA tying anyone down.

You own everything. No exceptions.

On final payment, you get the source code, deployment access, and all admin credentials. No proprietary lock-in. No "you can't leave" clause. No monthly licence to keep your own website online.

Get a fixed price for your project

Free scoping call. Plain-English quote. No obligation.

Start my project