Technical SEO for Hand-Coded Websites
This isn't a PDF audit that sits in a drawer. We prioritise your technical SEO backlog, ship the fixes into production, and validate outcomes with real data. Schema, crawl controls, entity alignment, and Core Web Vitals — implemented, not just recommended.
Get a straight answer todayWhat's included in an implementation sprint
- Schema planning and deployment:
Service,LocalBusiness,FAQPage,BlogPosting,BreadcrumbList— scoped to your content, not templated boilerplate - Metadata and canonical policy: consistent title tags, meta descriptions, and canonical URLs across every page — no duplicates, no conflicts
- Crawl and index controls: robots.txt, XML sitemap hygiene, noindex where needed, and proper internal linking signals so Google crawls what matters
- Internal linking alignment: descriptive anchor text, service-to-proof linking, and blog-to-service conversion routes
Every implementation gets documented. You see what changed, why, and how to verify it in Search Console.
Entity and GEO readiness
- NAP consistency: your business name, address, and phone number match character-for-character across your site, Google Business Profile, and directory listings
- LocalBusiness alignment: schema that tells Google exactly what you do, where you operate, and how to contact you — linked to your social profiles via
sameAs - FAQ extraction structure: content formatted so AI models (Google AI Overviews, Perplexity, ChatGPT) can cite your answers directly
- llms.txt readiness: a structured machine-readable file that gives AI crawlers consistent, accurate facts about your business
This matters now. AI-powered search is pulling structured answers from sites that present them clearly. If your competitors are structured and you're not, they get cited instead.
Who this is for
This service suits businesses with hand-coded or custom-built websites that need technical SEO implemented properly — not slapped on via a plugin.
It's also right for businesses migrating away from WordPress or page builders and wanting a clean technical foundation from the start.
If you're on a standard WordPress theme and want SEO work within that system, we can advise — but our implementation strengths are with custom codebases where we control the markup directly.
How this differs from an SEO retainer
Most SEO retainers produce monthly reports. This is implementation work — we ship changes into your codebase, validate them with real data, and close the ticket.
We've run technical sprints on projects like Accudo Solutions and Unity Tech, where schema, internal linking, and crawl controls were implemented as part of the build rather than bolted on by a separate team months later.
Common questions about technical SEO implementation
Ready to get your technical SEO right?
We'll scope the work, agree targets, and ship changes that show up in Google Search Console — not just a report.
SEO · Web Design & Development · Web Design Wakefield · Get a straight answer today