SEO isn't a service we sell. It's how we build.
Most agencies bolt SEO onto your site after it's built. We engineer it into the foundation. Faster load times, clean code, and proper structure. No plugins, no monthly retainers, no snake oil.
Let's Talk StrategyWhy most "SEO services" are a waste of money.
The SEO industry is full of agencies selling you "monthly SEO packages" that promise miracles. Here's what they don't tell you.
They Fix What They Broke
Most agencies use WordPress, Wix, or Squarespace. Then they charge you to "fix" the slow load times and poor structure those platforms create. We hand-code every site from scratch, so there's nothing to fix.
Vendor Lock-In
Stop paying when the SEO "works" and watch your rankings disappear. That's not SEO - that's a protection racket. We build sites that rank organically because they're fast, clean, and well-structured. No ongoing fees required.
Short-Term Thinking
Black-hat tricks might boost you temporarily, but Google's smarter than that. We follow Google's guidelines to the letter. Semantic HTML, proper schema, genuine speed optimisations. Boring? Yes. Effective? Absolutely.
Our approach: Built-in, not bolted-on.
SEO isn't a checklist. It's an engineering mindset. Here's what we bake into every site we build.
Hand-Coded HTML = Clean Structure
No WordPress bloat, no page builder junk. Every line of code is semantic, accessible, and written by a human. Search engines can actually read your site.
Core Web Vitals Engineered In
Speed is a ranking factor. Our sites load in under 1.8 seconds because we optimise images, lazy-load assets, and write efficient code. No plugins required.
Schema Markup from Day One
We add structured data (schema.org) to every page. This helps Google understand your business, show rich snippets, and boost local search visibility.
Mobile-First Architecture
Google indexes mobile sites first. We design for mobile viewports from the start, then progressively enhance for larger screens. Responsive by default.
Content Strategy Included
We help you structure your content around what your customers actually search for. Clear headings, proper keyword placement, internal linking. No keyword stuffing.
Local SEO for Wakefield Businesses
Proper LocalBusiness schema, Google Business Profile optimisation, and location-specific content. We help Wakefield businesses show up when locals search.
Real sites. Real results.
We don't do vanity metrics. Here's what matters: traffic, load times, and conversions.
Average page load time across all our sites
Mobile-first design and development
Ahrefs SEO score on static sites (CMS content varies)
What you actually get.
SEO is included in every website we build. Here's what that means in practice.
Semantic HTML Structure
Clean, accessible code that search engines can parse
Optimised Core Web Vitals
Fast load times, minimal layout shift, quick interactivity
Schema Markup
Structured data for rich snippets and better indexing
Mobile-First Design
Built for mobile, enhanced for desktop
Local SEO Setup
LocalBusiness schema and Google Business Profile guidance
Content Strategy
Keyword research and content structure recommendations
Internal Linking
Strategic linking architecture for better crawlability
Image Optimisation
WebP format, lazy loading, proper alt text
Security Best Practices
HTTPS, security headers, safe hosting
Let's be honest.
We won't promise you'll rank #1 on Google tomorrow. Anyone who does is lying.
SEO is a long game. It requires technical foundations (which we handle), quality content (which you create with our guidance), and time (which no one can rush).
What we can promise is this: your site will be fast, clean, and built to Google's best practices. It will be mobile-friendly, accessible, and structured properly. The rest is up to your content and your market.
If you want gimmicks and quick fixes, we're not your agency. If you want a solid foundation that lasts, let's talk.
Ready to build a site that actually ranks?
No snake oil. No monthly retainers. Just clean code, fast load times, and proper structure. Book a virtual cuppa and let's talk strategy.
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