Transparent pricing. No hidden costs. No lock-in.
Every project is scoped individually — below are realistic starting points. Custom code from scratch. You own the result — no subscriptions, no lock-in.
Why our pricing works the way it does
No marketing department. No sales team. No VAT. Here's why every pound goes further with us.
No sales team, no account managers
You talk directly to the person building your site — Rob. No salesperson salary in your quote, no account manager overhead, no middleman markup. Just the builder and you.
100% engineering, 0% overhead
No office lease. No billboards. No marketing department. Every pound you spend goes to the person writing your code — not feeding an agency machine.
Non-VAT registered — a real 20% advantage
Because Blue Penguin Digital is not VAT-registered, 100% of your budget goes directly to engineering — not 20% to tax. That's not a promotional discount. It's structural. Enterprise-grade code without the VAT overhead larger agencies carry.
You own the code on day one
No ongoing licence fees. No "you can't leave" clause. No monthly subscription just to keep your own website running. Pay once, own it forever. If you ever want to move to another developer, we hand over the keys — no questions asked.
I need a website
Pages people browse — services, work, contact. Built to be found and convert visitors.
I need a web app
Something people use — logins, dashboards, booking. Behind a login wall, not a marketing page.
Not sure? A website is what people browse — your shop window. A web app is what people use — logins, dashboards, tools behind a login wall. See what we build →
Websites
Custom-coded. No page builders. No bloated themes.
Landing page or small site. 1–4 pages, clean and fast.
- • Custom design from scratch
- • Mobile responsive, contact form
- • On-page SEO foundations
- • Lighthouse 95+ performance
Full website. 5–10 pages. Most businesses land here.
- • Custom design from scratch
- • Blog, case studies, dynamic content
- • Full on-page SEO
- • 11ty static site + CMS if needed
Large sites, integrations, complex content architecture.
- • API integrations and automation
- • Large sites (15+ pages)
- • Multi-language, advanced routing
- • Custom tooling and workflows
Web applications
Custom Laravel applications — portals, booking engines, internal tools. Built for your exact workflow.
Focused tools. One job, done well.
- • Single-purpose dashboard
- • Booking or form-based tool
- • Simple client portal with login
Multi-role systems, API integrations, enterprise platforms.
- • Business applications with analytics
- • API integrations — Xero, Stripe, CRMs
- • Enterprise-scale platforms
Beyond the build
Everything that makes a website work — copywriting, brand identity, photography — scoped and priced separately, or bundled into your project. On-page foundations (schema, semantic HTML, Core Web Vitals, meta tags, clean URLs) are standard in every build — not an upgrade, not a bolt-on.
Copywriting
Words that sell. From full site copy to individual pages — written in your voice, not a template.
Brand identity
Logo, colour, typography, tone of voice. Full brand book if you're starting from scratch.
Photography
We don't shoot — but we'll work with your photographer or recommend one.
Managed hosting
UK-based, fast, secure. Managed through our hosting partner, Unity Tech.
Optional — you can host wherever you like. The code is yours.
After launch — no retainer required
When your business grows and you need new features, book our time. Pay for what you use.
4 hours. Small updates, tweaks, new section.
8 hours. New features, content expansions, API work.
We schedule around our availability. No SLA tying anyone down.
You own everything. No exceptions.
On final payment, you get the source code, deployment access, and all admin credentials. No proprietary lock-in. No "you can't leave" clause. No monthly licence to keep your own website online.
Get a fixed price for your project
Free scoping call. Plain-English quote. No obligation.
Start my project